At MID30, we believe advertising is all about ‘Comman Sense’. Therefore, you’ll see our communication design is inspired by logic which gives us insights into the soul of the brand and the minds of target audience.
out-of-the-box thinking is what sets us apart.
We listen to everything that’s told, and everything that isn’t. We get as passionate about your brand as you are and therefore we listen to every little detail you share with us. Basically, we have this habit to try and understand a brand completely - its challenges, goals, everything.
While we’ve got an eye for detail, we’ve got the other for observation. Observation gives insights and insights give solutions. We observe, a lot, to know and understand the market that the brand targets at. We look around to find out the key problem areas and needs that the probable solution must address.
Based on the brand information and market observations, we sit down to make a list of our set of understandings about the brand attributes, the values it represents, the problems & challenges involved, the market perceptions, the need for solution, opportunities and goals. That’s what helps us in defining an integrated communication design strategy.
Once the clarity is established at all levels, planning for a holistic communication design takes over keeping the brand requirements and market trends in consideration. After all, we are working to help a brand achieve its goals by communicating right message to its audience in the right way.
This is the most challenging and exciting step in the entire process as all the homework done so far begins to take shape. We take a creative leap of faith as we design a brand experience for our clients and their target audience.