Offline Marketing EXISTS and will always EXIST!

Offline marketing is not only printing text or running a radio commercial or board casting TV commercials or message on Billboards. It is a complex process that requires a lot of creativity,360 media planning and smart working. Offline marketing is far more than what people assume. We would love to state everything you need to know about this type of neglected marketing & how it is extremely beneficial for businesses.

“Here’s a reality check: Every business or product does not need online marketing. For some businesses, offline marketing is a way better choice than online/digital marketing, and they do not even realize that.”

Just because ‘Digital marketing’ is trending doesn’t mean every business has to follow it.

It is better to skip the overcrowded train and take the next one.

Offline business can also lead you to the same destination added with a more fruitful route.

Watch the big brand like Amazon, Flipkart, Big Basket, Tata 1gm, Mytra, Blinkit to name few they always take advantage for promoting their offers, new launches or brand make over on offline marketing – Newspaper, TVC, Hoardings and other BTL activities.

Another good reason that networking and offline marketing still work so effectively is that people, despite, being so easily connected through things like social media, email, and the internet are actually feeling more disconnected than ever.

The need for human connection is one of the keys for human survival, so it’s only natural that people feel disconnected when they’re not able to meet in person, and it seems as though nobody knows how to communicate face-to-face anymore. So, if you’re looking to build relationships, as you should when you’re running a business, then connecting with people face-to-face and offline is really going to make such a big difference to your business.

As an advantage, offline marketing helps drown out a lot of online noise.

Marketing for any business is essential, but we all know that. Marketing is something you have to master if you want to compete in your market, attract new customers, and engage current customers. It’s a fact. In the same vein, marketing without direction is pretty much pointless. The two go hand-in-hand. Without direction, you stand to waste time and budget.

Offline marketing can help you engage your target demographic at volume, and many companies overlook the value offline marketing campaigns can offer. Offline marketing campaigns can help plug gaps that can’t be filled by digital campaigns, i.e. personable, face-to-face communication and reaching untapped audiences.

• Gives your customers something tangible.
• Builds relationships when networking.
• Sticks with your audience for longer.
• Makes an impact in a crowded space.

It’s really a need of an hour with next level of marketing mix in India for any Big, Mid or Small brands to balance Offline and Online marketing correctly.

We’ve all experienced major social disconnect — no matter how many Zoom meetings you attend, you still crave that social interaction. People crave their office water cooler moments so much that they’re finding remote ways to recreate these informal but crucial social interactions.

So, in a world where we are scrolling limitlessly through social media and communicate solely through screens, wouldn’t it be nice to feel a little more connected?

The connection brands make with consumers directly affects their bottom line — research found that 64% of consumers want brands to connect with them and when customers feel connected to them, over half of consumers will increase their spending with that brand. Offline marketing can help you achieve this social connection consumers yearn for.