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L o a d i n g
Project Details

Building a Brand Experience Across Wellness Touchpoints

Project overview

Creating a cohesive identity for a science-backed wellness brand requires strategic thinking, audience understanding and consistency across every customer interaction.

MID30 partnered with GPLife Wellness to develop an integrated branding and marketing communication approach that connects its wellness philosophy with diverse business needs, including B2B partners, franchise stores and B2C consumers.

Our focus was to establish a unified visual language that could adapt across retail environments, business communication and consumer-facing marketing. We developed fresh brand guidelines to maintain consistency while ensuring the brand remained relevant across different communication channels.

From store façade and signage to marketing collaterals, posters, outdoor hoardings, event promotional materials, digital mailers, product packaging and labels, every touchpoint was approached with a clear purpose and a consistent creative direction.

  • Brand Guidelines & Identity Systems
  • Wellness & Healthcare Branding
  • Store Façade & Signage Design
  • Marketing Collaterals & Campaign Creatives
  • Outdoor Advertising & Event Promotion
  • Digital Mailers & Communication Design
  • Product Packaging & Label Design