We listen to everything that’s told, and everything that isn’t. We get as passionate about your brand as you are and therefore we listen to every little detail you share with us.Basically, we have this habit to try and understand a brand completely – its challenges,goals, everything.
While we’ve got an eye for detail, we’ve got the other for observation. Observation gives insights and insights give solutions. We observe, a lot, to know and understand the market that the brand targets at. We look around to find out the key problem areas and needs that the probable solution must address.
Based on the brand information and market observations, we sit down to make a list of our set of understandings about the brand attributes, the values it represents, the problems & challenges involved, the market perceptions, the need for solution, opportunities and goals. That’s what helps us in defining an integrated communication design strategy.