Project Details

From Local Store to a Trusted Multi-Brand Destination

Project overview

What started as a familiar local store in Maninagar was ready for its next chapter.

MID30 partnered with the brand to transform its existing local-store perception into a modern, trusted multi-brand retail destination for East Ahmedabad.

We revamped the brand's visual identity, communication, branding materials and marketing approach to align with contemporary consumer expectations. From in-store branding and marketing collaterals to digital communication, every touchpoint was brought together under one consistent brand language.

A key part of the transformation was synchronising offline and online marketing. The communication across the store, campaigns and social media worked together to create stronger visibility and a more consistent brand experience across East Ahmedabad.

Brand Identity Development & Guidelines
Marketing Collaterals Design
Digital Campaigns & Mailers
Meta Performance Ads for B2C & B2B
Integrated Brand Communication