Project Details

10 Years of Partnership |
3 Stores to 20+ Stores

Project overview

What began as Shreeji Dairy evolved into Mithai & More a modern, contemporary brand built to grow with changing customer expectations. Over the past 10 years, MID30 has been part of this transformation journey, helping the brand evolve from its store signage to its overall marketing communication.

The journey was more than just a change of name. It was about changing how the brand looked, communicated and connected with its customers.

MID30 worked across the brand’s store signage, visual communication, marketing materials and promotional communication, bringing a more contemporary and consistent approach while retaining the familiarity and trust built over the years.

From 3 stores to 20+ stores by 2026, Mithai & More has grown significantly over the decade.